The Adams Team utilized custom emails and a CRM that had pre-built emails for each stage of the loan process. I worked with the designers at the CRM company to help customize our emails. However, the bulk of my work was for our invitation emails, holiday emails and other team specific ones. I have a few examples (screen grabs) below. They feature invitations to events, holiday fun emails to stay top-of-mind, general homeownership emails and our quarterly newsletter email.